Magnús Scheving is an Icelandic entrepreneur and athlete. He is the creator of the LazyTown franchise and he played the character Sportacus.
Below is a quote from Magnús about his inspirations for the show and characters:
- "Really, when you get down to it, LazyTown is a state of mind. We've all been to LazyTown. When we decide to go 'veg-out' on the couch, you could say you're 'in LazyTown.' Even me. It's a place we all go.
- In a funny way, LazyTown reflects characteristics that you see in yourself or in people around you. These characteristics are universal: It's that dynamic of opposites...
- Just like in real life, nobody's perfect and LazyTowners are constantly trying to find ways to understand and improve themselves. I guess that you could say that LazyTown explores the opposing forces that we encounter in our own daily lives." — NickJr.com (source)